Proof it works

Same brand. Better argument. Here's what happened.

Every response figure below is tested against its own control.

Vintage Cash Cow

Direct mail · Gold for Mail Performance, The Strategic Mailing Partnership awards 2026

+30%response · the pack and TV, against a matched group who only saw the TV
+42%boxes sent in · against the same TV-only group
The Vintage Cash Cow letter, front and back. The front is from the founder. The reverse carries long customer stories.

The lesson

Stop pitching. Pick up the conversation already running in their head, and sound like a person, not a company.

Read the case study

Tapi Carpets

Direct mail · Consult, then Roadmap

+100%response · 2.59% to 5.18% across the Roadmap tests
7:1return · first test, a Consult, £200K to £1.4M
+22%order rate · year on year, after a testing Roadmap

Control

Tapi Carpets direct mail, the control. Headline: Moving home? It's time to think about your new flooring.
  • A brand-led headline
  • Competing offers
  • Too much information, no clear reading path
  • No single call to action

Test

Tapi Carpets direct mail, the test. Headline: Flooring to suit every taste and budget.
  • One argument
  • In the order the reader needs it
  • A clear next step

Churchill Living

Door drop · Consult

+100%response · against control

Control

Churchill Living door drop, the control. Headline: A brighter year starts here, for you and your loved ones.
  • A brand-first headline
  • Competing messages
  • No social proof
  • A weak incentive
  • A buried call to action

Test

Churchill Living door drop, the test. Headline: Will this be the year you move?
  • Rebuilt around the reader's problem
  • Proof they can see
  • One clear next step

Sussex Beds

Direct mail and inserts

+324%uplift · against control

Control

Sussex Beds leaflet, the control. Headline: Triple Discount Sale.
  • The incentive was the only reason to respond
  • Nothing argued for choosing Sussex Beds over what people were already going to do

Test

Sussex Beds leaflet, the test. Headline: Most of us get stuck with a bed or mattress that just isn't right.
  • Rewrites across seasonal campaigns, each one tested and built on the last

The lesson

A discount can buy a response. An argument wins the customer.

Vintage Cash Cow

Door drop · Consult

+20 to 25%against a control that had performed steadily for a year

Control

Vintage Cash Cow door drop, the control. Headline: Your one stop box for sorting your old items.
  • A headline about the service, not the reader
  • The box up front, the least valuable thing on it
  • The valuable items hidden in a jumble
  • No moment where they see the cash

Test

Vintage Cash Cow door drop, the test. Headline: Still not got round to sorting your old bits and pieces out?
  • Starts with the reader's problem
  • Shows the things they might have
  • Shows how much they could get
  • A reason to act before they throw it out

What clients say

"I've finally got a creative person who talks my language."
Matt Day
Homewise
"On QR redemption alone, £140k+ in sales, the door drop test paid for itself."
Jack Coy
Tapi Carpets & Floors
"Best performing door drop campaign we've ever run."
Paula Pickering
Sussex Beds

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